SBL TV deal set

On January 7 the SBL reached agreement with Videoland and Elta Technology on the TV broadcast contract for the 2009 season. Details of the contract was not disclosed, but it was said to be close to NT$14 million.

The signing means that ESPN Taiwan pulled out of the SBL as both a broadcaster and its marketing firm. Videoland will broadcast SBL games on Saturdays and Sundays while Elta Technology, one of the biggest local online video distributors, will broadcast SBL games online from Friday to Sunday every week.

Eric Sports will replace ESPN Taiwan and be in charge of the marketing operation for the 2009 season.


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